Lynne Elvins
elvins@A420.com

Lynne trained in design management whilst working for the Centre for Sustainable Design and wrote a final paper entitled ‘Can Green Products be Sexy?’. She then spent nearly five years working for John Elkington’s sustainable business consultancy ,SustainAbility, specialising in internet reporting and how companies and activists communicate sustainability issues using websites. As an independent consultant she has worked with the Design Council, co-authored a report on the marketing of green goods for the Japanese DTI and written a white paper on communicating sustainability online for the digital branding company View. Lynne was a Senior Advisor on Sustainable Innovation for Forum for the Future where she helped develop a Streamlined Lifecycle Assessment tool for products and servcies that received an ICI award for product stewardship. Lynne has lectured on sustainable design and design management at the College of the Creative Arts in Farnham, Bath School of Art & Design, Cranfield University, Kingston University and the Royal College of Art. She is currently a regional design adviser for the South West Design Programme. Lynne has travelled in Africa and Central America and has a keen interest in modern art. She is a Fellow of the Royal Society of Arts and owns a rare copy of the KLFs first album.