When designers create environmentally responsible designwork, the focus is on the natural resources that will be depleted in the production and consumption process. This demand is relatively new but the supply of solutions is growing. Pressure comes indirectly from governments, campaign groups and scientific organisations. The environmental agenda is driven by an increasing body of evidence concerning our negative impacts on the planet. However, when designers focus solely on these issues the resultant imbalance in the Issue Map suggests boring eco-friendliness.